happy brith

It’s that time of year again when I remember fondly that 6 years ago this month, back in March 2010, disappointed with my current employer’s attitude to customer service, that I set up Avatar Recruitment Consultancy thanks to my Accountant, VJ Hancock & Associates.  Val sat with me in her office and persuaded me to start out on my own.  I sat miserably looking out of the window as the rain ran down the panes, disillusioned with recruitment and the effects of the recession on our industry, when she offered to put me in touch with a Relationship Manager in a local bank and the rest is history they say.

Why was I disillusioned you may ask, well I have always prided myself on quality recruitment having come from working for a US company as a Retail Operations Manager.  Anybody who has worked for a US company may well know that their focus on customer service is paramount and something I think we can all take lessons from in the UK (but that’s another story)!  I realised that candidates need a great deal of support during difficult changes in their lives/career and that clients also want someone with integrity and professional approach who will go the extra mile.  The more we enter the digital age, the more these qualities are often missing from our work, where candidates apply online and never receive a response and where clients want to see candidates that actually match the criteria of the role!

Now supported by a lovely team who share those same values, I look forward to growing the business to another level and with whom I can work in partnership with their loyalty and support.


Avatar has invested in a software product that sweeps round our client job boards and will tell us who is advertising directly.  This is an enormous help when looking for potential clients who we can approach with our candidates looking for those roles.

New CRM being implemented.  We have also invested in a new CRM that will not only search our database for relevant candidates, but also sweep through social media sites to recognise potential passive candidates to approach.

As if that was not all, we have recently secured new job boards to use for our vacancies in order to help attract suitable candidates.

Avatar has also got to sit an exam to be a part of the REC (Recruitment Employment Confederation) as a Corporate Member so fingers crossed!  This is based on legislation covering our industry by the Employment Agencies Act and compliance!


The REC is asking for our opinion on whether we should be a part of the EU or not.  The impact on our business and yours is quite significant without even going into the economy!  The REC is questioning the following:

REC members who are currently active in another EU country, for example sourcing EU candidates, placing UK workers into other countries or having an office in another EU country, will need to take a view on what a ‘Brexit’ might mean for their business.  Would this jeopardise business interests, or would the possibility of a bilateral trade agreement offer suitable or better alternatives?

REC members who have no direct involvement with the EU will need to reflect on how the referendum outcome might impact on key clients (either positively or negatively) as well as on the overall jobs market and economy.

The EU single market gives British business access to over 500 million customers and EU trade accounts for 44.6% of UK exports of goods and services (ONS – Oct 2015).  According to the REC’s JobsOutlook report (Nov 2015) 16% of UK employers plan to do more business in Europe.  Although the EU remains the UK single largest export market, it has been argued that the importance of the EU as the UK’s main trading partner is decreasing.  For example the share of UK goods exported to the region fell to a record low in April 2015 (45.1% of exports, down from 52%  in the previous year (Oxford Economics/Haver Analytics).  The question for our industry is whether leaving the EU would curtail growth and have a negative impact on hiring activities or whether potential benefits, such as cutting regulations and negotiating our own trade deals, would offset this?

Food for thought:

How are other business organisations approaching the debate?

An important part of the REC’s work has been to engage with leading employer organisations to

gauge the latest feedback on the pros and cons of EU membership.

Here is a brief summary of how other business bodies are approaching the debate:

Confederation of British Industry (CBI)

The Confederation of British Industry (CBI) approach is to provide clear evidence, share case studies from businesses of all sizes and sectors, host debate and discussion and evaluate reforms as they are achieved. The impact of the UK’s relationship with the EU on jobs and growth is one of the most important aspects. Specific reforms the CBI are calling for include reducing and simplifying the rules so business can grow, breaking down barriers to European trade in services and doing more to

open up global markets.

Federation of Small Businesses (FSB)

The Federation of Small Businesses (FSB) survey showed that 47.0% of small business owners would vote Yes, the UK should remain a member of the EU, with 40.9% indicating they would vote No and 10.7% saying they had yet to decide. One core message from the FSB survey is that small businesses felt that they lack clear, impartial information on which to form their views, with only one in five

(19.2%) feeling ‘very well’ informed about the EU referendum.

British Chambers of Commerce

A British Chambers of Commerce survey showed that if an in-out referendum were to be held in August 2015, 63% of business people would vote to remain in the European Union, 27% would vote to leave, and 10% are unsure. 50% said their vote could change depending on David Cameron’s renegotiation package. Over eight in ten business leaders report no material impacts of the planned

referendum on their businesses to date. If the UK were to leave the EU, 40% currently expect this would have a negative impact on their overall growth strategy.


The representative body for independent professionals and the self-employed (IPSE) estimate that of the UK’s 4.5 million people who work for themselves, at least 11% regularly work in Europe. According to IPSE’s last survey, 61% of freelancers would choose to stay in while only a quarter (24%) would choose to leave. When asked whether our continued membership would be in the best

interests of their business, 41% said this would be the case regardless of whether reforms are

achieved, but 29% need to see real change before they can be convinced.

What could the referendum outcome mean for jobs and skills?

The lack of suitable candidates in areas such as engineering, health, technology, care, hospitality and

logistics is a major challenge for the UK jobs market. The REC’s Report on Jobs for February 2016 shows that overall demand for staff has now increased for 40 consecutive months. The latest Employer Skills Survey from the UK Commission for Employment and Skills (UKCES) shows that the number of positions left vacant because employers cannot find people with the skills or knowledge to fill them has risen by 130% since 2011. According to the UKCES report, so-called ‘skills shortage vacancies’ now make up nearly a quarter of all job openings, leaping from 91,000 in 2011 to 209,000 in 2015.

Whilst free movement provisions would be curtailed in the advent of a ‘Brexit’, it has been argued that a ‘points-based’ visa system could apply to workers with the most in-demand skills and that there should also be an onus on upskilling the UK workforce. Would this ensure that UK businesses can still access the staff and skills they need? Whatever the outcome of the referendum, it is crucial to ensure that there is an informed debate on the practical implications for the UK jobs market and access to key skills. The practical insight from REC members will have a crucial role to play here.

Free movement cuts both ways.  According to the United Nations Population Division there are around 1.3 million British-born people living in another EU country. Would a ‘Brexit’ limit the opportunities for UK nationals to develop the international awareness and adaptability that UK firms need to win the global race? Or, could bilateral agreements be put in place to maintain these international opportunities?

Questions you may well ask?

• What would be the impact if free movement of workers was restricted?

Would the UK workforce be able to compensate? Would a ‘points-based’

visa system maintain access to key skills and talent?

• Overall, would leaving the EU facilitate or hinder your access to key

skills and talent?

• How important is exposure to different working cultures and

overseas experience to career development in your sector(s)?

We would appreciate your thoughts on this issue and how it will impact on your business, email chris@avatarrecruit.co.uk so that we can feed this back to the REC.


We are always looking for quality candidates and would like to feature the following to support your business if you have a need:


REF:MD based at Yarnton, Oxon is seeking a challenging role in the Oxford area as a part qualified Accountant with study support for ACCA and a salary of £29k +  Experience includes reporting, reconciliations, balance sheet reconciliations, budgets, forecasting , monthly accruals, prepayments and fixed assets within major corporate companies.  Languages include Spanish and English.

REF: RM based at High Wycombe, Bucks is seeking a challenging role as an AP Supervisor/Manager along the M40/M4 corridor within a European Shared Service Centre.  Seeking a salary of £40k + their experience includes managing multiple teams, using their certified Yellow Belt in Six Sigma to improve processes, dealing with weekly and monthly payment runs for large European departments, reviewing monthly aged creditors, handling escalated queries, training and project management.

REF: MM based in Oxford who is seeking a challenging role with responsibility for the MA and month end processes within a large organisation.  Seeking a salary of £30k + study support, they are seeking a varied role, ideally within a European Shared Service Centre.  Experience to date includes SAP superuser, KPI’s SLA, cost and revenue adjustments control, managing month close journals and reconciliation of balance sheet accounting and its sub accounts. Cash flow control and consolidations are also key skills.

REF: LG based near Milton Keynes has spent most of her career in contract roles and seeking a varied Project Accountant role either with system implementation, consolidation of worldwide entities, setting up and ensuring accounting controls, configuration of new systems, and adding value by identifying potential savings and cost reductions.  FCCA they are seeking a salary of £65k in a contract role.

REF: TD based near Banbury, Oxon, they are an ILM qualified coach, qualified CIMA and hold a 6 Sigma Greenbelt with experience of Risk Management trained within Top 5 they are seeking a part time role in general management within a finance function where they can add value with their experience in board level strategy with a global focus, strong communication skills, problem solving, people development skills, financial analytical acumen and a strong commercial focus.  Seeking a salary of £400 per day.


REF LW : Based in Bicester, seeking a challenging new role within Event Management in the Oxfordshire area with salary circa £28k+. This degree educated candidate’s experience includes Event promotion, Event and Conference planning and coordination, budget management, logistics planning, project management, communications, social media and web content management, client management, fund raising and relationship management.

REF KS : Based in West Oxfordshire and seeking Marketing opportunities within Oxfordshire. Degree educated, their experience includes planning and implantation of marketing initiatives, campaign measurement and reporting, website performance and web research reporting and analysis, management of social media including writing copy for internal and external communications and web content production and management. Salary £28k+

REF LM: Based in Central Oxford and seeking Marketing Management opportunities within the Oxfordshire area with salary circa £35k +. Degree educated with extensive experience in a global marketing environment, skills include full Campaign coordination, implementation and delivery across the marketing mix, budget management, market research, campaign analysis and reporting, event organisation, marketing collateral management and production, team management and development. Skills also include copywriting and editing.

REF BM: Based in Central Oxford and seeking Digital Marketing opportunities within Oxfordshire. Degree educated and with extensive experience in senior roles. Their skills include analytics, digital project management, digital marketing, SEO, PPC, social media, content creation and management. Seeking a senior position with salary circa £35k +

REF JM: Based in West Oxfordshire and seeking opportunities in the Oxfordshire area. CIM and IDM qualified, skills campaign strategy, project management and reporting, research, copywriting, web content creation and management, social media, SEO, PR, events management. Salary circa £28k+

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